Market research is an organised effort to gather information about markets and their consumers. Market research is a powerful tool for companies and organisations to improve their products and service and to meet the needs of their existing and potential consumers.
In the world of market research there are many different forms which research can take place in;
Focus groups, face-to-face and telephone interviews are the most common. A typical focus group consists of 6-8 people lasting from 1.5 – 2 hours, face to face or telephone interviews are approximately 20 - 45 minutes.
The topics researched are extremely varied, from everyday household products to financial services, public transport to holidays, mobile phones to high street fashion. All past participants have found the groups or interviews extremely interesting and great fun.